Beautiful Destinations Partners With Climate Week NYC
NEW YORK, New York - September 16, 2019 - Today Beautiful Destinations announced a media partnership with Climate Week NYC, taking place from Sept 23-27.
Beautiful Destinations is a global travel brand voted by Fast Company as one of the most innovative companies in the world. Focused on inspiring people to have a positive impact on the world through travel, Beautiful Destinations works with destinations, airlines, hotel partners and more, to drive sustainable tourism through breakthrough strategy and storytelling –– be it premium content on social media, or fully integrated marketing campaigns. Having built one of the largest social media tourism communities in the world with over 22 million people on Instagram, Facebook, YouTube and Weibo following @BeautifulDestinations, the company lives and breathes tourism and knows how to mobilize an engaged community to travel sustainably.
“We are immensely proud of our partnership with Climate Week NYC as we come together to raise awareness of the critical situation our planet is in. We passionately believe that sustainable tourism must be the future of our industry and are committed to using our digital influence and resources to help support the environment,” says CEO Jeremy Jauncey.
As a media partner, Beautiful Destinations will create content for Climate Week and promote the event through their social media channels to a community of over 22M+ millennial and Gen Z fans across the world.
More importantly, Beautiful Destinations will create a groundbreaking social activation to challenge young people to travel sustainably in their own lives, by giving them the knowledge, information and tools they need to understand how their behavior can have a long lasting impact and change our world.
Climate change, and the effect that travel has on the planet, is often a conversation reserved for top political and government leaders. However, Beautiful Destinations aims to change the dialogue by engaging younger audiences in a fun, relatable, and creative way. “We want to empower people to travel sustainably in their own lives and be aware of the ways they can have a positive impact in the world through travel,” says Jauncey.
For Beautiful Destinations, this is a pivotal step in elevating the issue and inspiring today’s young travelers to consider the people, places, and planet impacted by their travel decisions.